Raising the Bar Sales and Marketing Group is a full-service advertising and sponsorship sales agency located in Peterborough Ontario. Specializing in facility signage and sport sponsorships, Raising the Bar Sales and Marketing Group also offers broadcast advertising and special event planning and sponsorship.
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Aaron Garfat – President & Founder


Aaron has a passion for sports marketing as well as over twenty years of sales and marketing experience in the industry. His professional history includes positions as Director – Sales, Marketing and Advertising, Assistant General Manager and Director – Marketing and Public Relations with the Peterborough Petes Hockey Club, a member team of the Ontario Hockey League.  A graduate of the Sports Administration program at Durham College in Oshawa, Ontario, Aaron has worked on a long list of special events.  Most notably are his involvement in hosting the 2015 Subway Super Series, 2014 CBC Scotiabank Hockey Day in Canada, 2006 ADT Canada/Russia Challenge, 1996 CHL/NHL Top Prospects game as well as 2010-2017 Canadian Cancer Society “Pink in the Rink” fundraising games.  In 2010 he was recognized as a finalist for the Peterborough Chamber of Commerce Business Excellence Awards in the category of Marketing & Promotion.

Outside of work, Aaron is very active in the community as a minor hockey and minor lacrosse Coach and Trainer as well as sitting on the Board of Executive for the Peterborough Minor Lacrosse Association where he currently holds the title of Assistant Vice-President of Rep.


Advertising/Sponsorship Sales 

Navigating the ever-changing industry of advertising and sponsorship can be tough.  As a leader in facility advertising and sport/event sponsorship, we offer a full-service process to generate revenue for your business, facility or event.



Special Event Management and Planning

Are you planning a special event and don’t know where to start?  Let us plan your next event from start to finish including sponsorship, registration and post event follow up. Specializing in fundraising events such as golf tournaments and banquets we can generate significant funds for your group.


Contact Us

Are you looking to grow your business or special event?  Submit the form below or talk to us now by calling 705-760-3848

Raising the Bar Sales & Marketing Group
756 Tully Cres.
Peterborough, Ontario, Canada
K9K 0A8


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