Aaron has a passion for sports marketing as well as over twenty years of sales and marketing experience in the industry. His professional history includes positions as Director – Sales, Marketing and Advertising, Assistant General Manager and Director – Marketing and Public Relations with the Peterborough Petes Hockey Club, a member team of the Ontario Hockey League.  A graduate of the Sports Administration program at Durham College in Oshawa, Ontario, Aaron has worked on a long list of special events.  Most notably are his involvement in hosting the 2015 Subway Super Series, 2014 CBC Scotiabank Hockey Day in Canada, 2006 ADT Canada/Russia Challenge, 1996 CHL/NHL Top Prospects game as well as 2010-2017 Canadian Cancer Society “Pink in the Rink” fundraising games.  In 2010 he was recognized as a finalist for the Peterborough Chamber of Commerce Business Excellence Awards in the category of Marketing & Promotion.

Outside of work, Aaron is very active in the community as a minor hockey and minor lacrosse Coach and Trainer as well as sitting on the Board of Executive for the Peterborough Minor Lacrosse Association where he currently holds the title of Assistant Vice-President of Rep.